Moviegoers gets to see ‘Captain Marvel’ in the flesh

Moviegoers gets to see ‘Captain Marvel’ in the flesh

The film, which is Marvel Studios' first female-led feature, wrapped up the weekend with $153 million at the North American domestic box office.

The Disney-Marvel movie, starring Brie Larson as the title hero, had a top-20 all-time opening before adjusting for inflation, according to studio estimates Sunday.

"IMAX is honoured to be part of the spectacular performance of Captain Marvel, the biggest superhero origin story opening in IMAX history that has earned its rank among the highest-grossing IMAX openings ever", said IMAX CEO Richard L. Gelfond. 2018's Black Panther and 2017's The Last Jedi, which both featured strong females and a diverse cast, saw trolls launch similar campaigns. Have you seen Captain Marvel yet?

Civil War and Iron Man 3 have opened better in the Marvel cinematic universe.

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Even without the same kind of name recognition that Wonder Woman benefitted from, "Captain Marvel" soared past that start. According to Box Office Mojo, this makes Captain Marvel the third-highest March opening of all time, behind Batman v Superman ($166 million) and Beauty and the Beast ($174 million).

The anti-"Captain Marvel" campaign included the flooding of Rotten Tomatoes audience scores, which artificially drove down the film's score to 55 percent fresh from more than 44,000 votes as of Sunday. In fact, "Captain Marvel" just further proves that Feige and Co. have built a bulletproof empire.

Captain Marvel is now playing in theaters! Males accounted for 55 percent of audiences, while 74 percent of moviegoers were over the age of 25. It's made $45.9 million in 10 days.

In "Captain Marvel's" case, timing isn't everything, but it certainly does help. It grossed $28.3 million overseas, boosted significantly by $15.7 in its second weekend in China. Where available, the latest worldwide numbers for Friday through Sunday are also included.

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